Cadbury’s famous ‘glass and a half’ milk claim has been dropped from its wrappers of Dairy Milk. The old claim referred to the amount of milk used in a half pound of Dairy Milk. (1)
Cadbury initially said Trading Standards was behind the change but the regulator has denied any involvement. Cadbury has since backtracked over the suggestion.
“The Trading Standards Institute would have no objection to the continued use of the slogan unless it was considered misleading by consumers,” a spokesman for the watchdog said. “The slogan is well known by consumers and should not be confused with food labeling laws.”
Cocoa and chocolate have been acclaimed for their possible medicinal and health benefits, but are consumers aware that the milk going into the chocolate may not be so healthy?
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